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| Adam Osborne |
Not many have heard of this term in recent times but was a reasonably well known term during the 80s and probably even early 90s.
The term refers to the practice of pre-announcing products before their availability. The rationale for such an announcement is to build expectations from existing and future customers that will ensure steady sales as the previous version of the product is abandoned. The downside of this strategy is that lot of times the announcement itself could cannibalize the sales of the existing product line.
The term "Osborne effect" should not be confused with "Vaporware" which became popular in the 90s especially from that Redmond company and refers to the phenomenon of giving the impression that a product will soon be shipped based on a Demo or prototype of the product itself.
Anyway, Osborne effect is named after Adam Osborne the american entrepreneur,engineer and
